Samsung Galaxy Unpacked February 2026: Start Time, How to Watch, and What to Expect

Samsung’s first Galaxy Unpacked of 2026 is officially set for February 25, 2026 in San Francisco, and the company is positioning it as a major moment for the “next phase” of Galaxy AI.

Below is the official start time, the best way to watch, and what we should realistically expect to be announced (with rumors clearly separated from confirmed info).

Galaxy Unpacked February 2026 date and official start times

Official date: Wednesday, February 25, 2026 Official livestream times (Samsung):

10:00 AM PT

1:00 PM ET

6:00 PM GMT

7:00 PM CET Where to watch live

Samsung confirms the livestream will be available on:

Samsung.com

Samsung Newsroom

Samsung’s official YouTube channel

Pro tip for US traffic: publish this article 24–48 hours before the event and update it again the morning of Feb 25 with “Live now” language + embedded YouTube stream. What Samsung has confirmed (no guessing)

Samsung’s official invitation focuses on:

A new phase where AI becomes more personal and adaptive

“Newest Galaxy innovations” (without naming specific product models in the invite text)

So the theme is confirmed: Galaxy AI is the headline. What’s expected to launch (based on major outlets)

Most big tech publications are treating this as the reveal for the Galaxy S26 series, plus potential ecosystem extras.

1) Galaxy AI upgrades (likely the main stage demo)

__Expect improvements around:

More “assistive” daily features (calling, writing, summarizing, organizing)

Photo/video tools that look magical on stage—your job is to test what’s actually useful in real life

2) Performance: next-gen Snapdragon + better sustained speed

Coverage points to a new flagship Snapdragon platform being a major under-the-hood change (and “for Galaxy” tuning again).

3) Cameras: refinement over reinvention

Multiple previews suggest incremental camera upgrades rather than a total redesign—think computational improvements, better low light, and more consistent results.

4) Possible extras: earbuds/wearables

Some reporting expects new earbuds or wearables to get stage time alongside the phone announcement.

US deal angle (good for search + affiliate intent)

If you’re targeting US readers, add a short “Deals” section because it catches high-intent searches around launch week:

Samsung is promoting early-interest / preorder-related perks (examples in coverage include accessory credits and trade-in promos), and carriers/retailers often stack offers right after the keynote.

FAQ

When is Samsung Galaxy Unpacked February 2026?

It’s on February 25, 2026 in San Francisco.

What time does the livestream start in the US?

Samsung lists 10:00 AM PT / 1:00 PM ET.

Where can I watch Unpacked live?

Samsung says it will stream on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.

Is this the Galaxy S26 launch event?

Samsung’s invite doesn’t name the product line, but major outlets and reporting are treating this as the Galaxy S26 reveal.